EMAIL DELIVERABILITY AND MARKETING
Email service providers use various authentication mechanisms, such as SPF, DKIM, and DMARC, to verify the authenticity of email senders. Properly configured domain email security ensures that your marketing emails are authenticated correctly, increasing their chances of landing in recipients' inboxes rather than spam folders.
Customers who receive marketing emails from a trusted and secure source are more likely to engage with the content and take desired actions, such as making purchases or signing up for newsletters.
BIMI (BrAND Indicators for Message Identification)
Provide a Visual Indication of a Brand's Authenticity in the Recipient's Inbox
Brand Recognition and Trust: BIMI allows you to display your brand logo next to your emails in the recipient's inbox. This visual indicator helps in building trust and brand recognition, making it easier for recipients to identify legitimate emails from your organisation.
Reduced Phishing Risk: By implementing BIMI, you add an extra layer of authentication to your emails. This helps reduce the risk of phishing attacks, as recipients can visually verify the authenticity of emails based on the presence of the brand logo.
Improved Deliverability: Email providers may prioritize authenticated emails, leading to better deliverability rates for your messages. BIMI can contribute to your emails being recognized as legitimate, reducing their chances of being marked as spam.
Enhanced Email Security: BIMI complements existing email authentication protocols like DMARC (Domain-based Message Authentication, Reporting, and Conformance) by providing an additional visual indicator. This strengthens your overall email security posture.
Consistent Branding: BIMI allows you to control and display a consistent brand logo across various email clients, promoting a uniform brand image in the inbox. This can be particularly important for businesses with a strong brand presence.
Differentiation from Phishing Attempts: BIMI helps recipients distinguish between legitimate emails from your organisation and phishing attempts that may use similar-looking emails to deceive recipients.
Competitive Advantage: As BIMI adoption becomes more widespread, this authentication can give your business a competitive advantage. It showcases your commitment to email security and enhances the overall user experience for your recipients.
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